Pick a handful of "rich-media" ads from the web and what do you find in common?
Pretty images. Clever copy.
Clever copy. Pretty images.
Still more pretty images and clever copy.
What could be a powerful tool to create change in the prospect mindset is used to trumpet "Buy Me". Naturally, not too many people care to buy.
Rich-media needs to change before it can drive change.
The question is, how?
Jay, from Bangalore