Well, it's taken some time to get back in the swing off things and get members approved for posting but all invites have been sent and I look forward to talking with everyone via the blog. Alot has been going on since we first started this group and we will be posting some interesting case studies (in the near future) on current rich media email campaigns. We look forward to your feedback and can hopefully return the favor!
Question:
What do you think is the most critical issue facing rich media email marketers as the landscape of IT departments continue to change?
Have a great day!
Team WDM
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1 comment:
Ahhh - good question. As an e-strategist, I always find 'ownership' as an ongoing issue between creative and IT. Creative owns content while IT owns the backend statistical tracking and database management. Over the years, the web developer has taken on more of the programming/storage function due to web-based email applications and the desire for on-demand metrics. Email solutions are not longer home-grown; rather, they have grown to be strategic social networking solutions and an integral part of the marketing mix.
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