Pick a handful of "rich-media" ads from the web and what do you find in common?
Pretty images. Clever copy.
Clever copy. Pretty images.
Still more pretty images and clever copy.
Yawn...
What could be a powerful tool to create change in the prospect mindset is used to trumpet "Buy Me". Naturally, not too many people care to buy.
Rich-media needs to change before it can drive change.
The question is, how?
Jay, from Bangalore
http://ideaburger.blogspot.com
1 comment:
Great question!
I think rich-media has to be positioned in a way that sparks or "engages" user interactivity, either through viral marketing campaign(s) across several different platforms OR afford the user with carte-blanche buying power through easier 2.0 applications.
I agree, cool ads, pretty pictures, etc. most times = zero dollars, which isn't good for ROI.
more to come ...
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